Google is a famous tech company based in Mountain View, California. It was founded in 1996 by Stanford University students Larry Page and Sergey Brin to offer Internet services. The company operates as a subsidiary of the Alphabet Group and employs approximately 119,000 people.

With a market cap of over $1.5 trillion, Google is the fourth most valuable public company globally, behind Apple, Microsoft, and Amazon. Google is ranked 13th globally on the Fortune Global 500. In 2020, Google’s annual revenue was $183 billion.

Google has diversified from Internet search to cloud computing, video sharing, digital advertising, streaming services, smartphones, AI, self-driving cars, and health technology. The company has maintained its leadership in online advertising for over a decade.

In 2021, Google commands nearly 29% of digital advertising spending globally. Google’s advertising business generated $147 billion in 2020, accounting for more than 80 percent of Alphabet’s revenue. The company faces stiff competition from major business segments such as Microsoft, Facebook, Amazon, and Apple. Google will also have to block incoming brands that offer alternatives to its products like TikTok.

Apple:

Apple is one of the toughest competitors that has returned to the top position with a bang in the tech industry. Its iOS is the biggest rival of Google’s Android OS. The Mac and iPhone maker have a market value of around US$1.4 trillion. Despite drastic changes in the computing industry, the brand has continued to grow based on its iPhone sales. Even after the death of Steve Jobs, Apple continues to dominate the tech industry and invests in new technologies. It turns out that the brand is the strongest competitor of Google, Amazon, and Microsoft.

Microsoft:

The Windows operating system maker is also a major rival to Google’s business empire. The two compete in many areas, including cloud technology and search advertising. While Google has a major stake in the online advertising business, Microsoft also has a significant presence in this sector. Additionally, it continues to invest in areas like AI and IoT to stay ahead of the technology race. Microsoft’s Bing search engine competes with Google. While Google has the largest market share in this area, Bing is second.

Amazon:

Amazon has also become a tough competitor for Google. Google’s cloud business is growing but at a slower pace than its leading rivals. Amazon’s revenue has also grown rapidly in recent years. In fact, it is the toughest competitor in the cloud industry before Google.

Facebook:

Facebook, the leading social media platform is one of the biggest competitors of Google. Most of the competition is in the advertising sector. Facebook’s share of mobile advertising has grown exponentially in recent years. Both brands together account for a large share of online advertising. Facebook’s share is growing rapidly and it’s giving Google a tough competition in a sector that has crossed 2 billion active users, Facebook is actively growing to become a marketer’s favorite. . Moreover, Google’s YouTube is also a close competitor of Facebook. Several other apps from both companies also compete with each other.

However, this is not the whole story as there are several other influential players in the cloud industry. The demand for cloud technology has grown exponentially in recent years. The rapid growth of the cloud industry has led to mergers of several major cloud players, which have seen rapid growth in revenue. Some of the big names competing with Google’s cloud services include IBM, Salesforce, SAP, and Oracle.

ALIBABA:

Alibaba is the largest e-commerce service in China, where it has a 56% market share. Created in 1999 based on the Asian country’s advantages in selling and shipping goods quickly and cheaply, it has grown to become a giant. Today, it has more than 100,000 employees and was the first company to go public with a capitalization of $25 billion.

Alibaba has 674 million active users and revenue reached $250.2 billion in 2018. In China, it is the largest digital advertising company, followed by Baidu and Tencent. Globally, it ranked third in terms of revenue with a total of $30.5 billion in 2019, behind Google and Facebook.

IBM

IBM is an American software development and IT provider company that started in 1911 as a computer producer. Today, it is a leader in IT, software sales, and consulting businesses. With 350,600 employees, it generates $79.6 billion in annual revenue.
IBM provides consulting services as its main source of revenue, followed by solutions and tools for companies aiming for growth. He has expertise in digital transformation and data recovery as well as network performance. IBM Cloud has a 6% share of the global cloud computing market and ranks fourth behind Google Cloud.

TIKTOK:

TikTok is one of the fastest-growing social networks in the world in 2020. It is a mobile app available for Android and iOS, launched in China in 2016. It was created by ByteDance and is known as Duoyin in the Asian country. The platform consists of short videos (1 minute in length) created by end-users that recreate various situations from TV shows, movies, and everyday life.

TikTok generates $8.4 billion in annual revenue, is mostly located in China, and has more than 1.5 billion monthly active users. Although Google has not recognized it as a competitor to YouTube, its increasing number of users and downloads will soon arouse its concern.